It’s not easy being a business owner, especially when you are the CEO of a huge franchise with over 10,000 locations. One of the big names in the earnings world currently is Domino’s Pizza with a 2015 4th quarter report of 10% growth in the U.S. The stock soared 12% on the news to an all-time high and is up 18% so far in 2016. Their international growth has also been part of the story. When they opened their 10,000th franchise, it was not in the U.S. but a franchisee-owned store in Istanbul, Turkey. In mid-2015, the growth overseas was averaging 5.5%, which is more than many companies can boast. So what changed to improve Domino’s Pizza Earnings? Well first of all, they hired a CEO in 2010 named J. Patrick Doyle who has been very progressive in leading the company into the digital age. He also has expanded the menu, modernized their stores, and broadened their reach internationally. The capability to order online and mobile as well as growth overseas appear to be the major keys to their popularity increase. They are the second most popular pizza chain, but are breathing down the neck of first place Pizza Hut. This 2013 article from Forbes Magazine in highlights the main reasons behind Domino’s surging success.
Domino's Global Growth Feeds Pizza Chain's Rising Success
Dale Buss CONTRIBUTOR Domino’s has been fervent about working with franchisees to fuel growth; the company owns only about 10 percent of the Domino’s in the U.S. and not a single one outside the country. “Local knowledge and ownership are critical to our success overseas,” Doyle explained. And Domino’s stores are much more affordable around the world than most other fast-food franchises, he said, in part because the business is based on delivery and not on sit-down dining, so the outlets tend to be small and simple. The typical Domino’s franchise costs only about $200,000 to establish, Doyle said, “and most people actually can manage to scrape that amount together.” As a result, more than 90 percent of Domino’s franchisees began in the business as Domino’s delivery drivers. Growth in online and mobile ordering comprises the other most significant factor in Domino’s brightening prospects these days. About 58 percent of Domino’s orders in the United Kingdom now are digital, and about 40 percent in the United States. That’s why the largest group of employees at Domino’s headquarters in the Domino’s Farms business park in Ann Arbor, about one-third of the company’s 500 home-office employees, is the information-technology department. Doyle explained that online and mobile ordering is a win for consumers and for the company.Restaurant Industry Goes High-Tech with Digital Ordering and Payment Systems
By Aditi Sharma There is no denying the fact that with the implementation of automatic Digital Restaurant Menu, Quick Service Restaurant Industry is on the rise. It is the provider of innovative and unique Tablet based Restaurant Solutions that can definitely improve the services of the establishment. This sophisticated Digital Menu App makes it simple and quick for restaurateurs to display the specialties on the menu. The operational benefit of Digital Menu inside the premise of any restaurants or hotels is now moving from a luxury to a necessity.The following article Domino’s Pizza Earnings – How Are They Doing It? is courtesy of http://ssprosvcs.com
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